In a world flooded with brand noise, what does it truly mean to make a brand “believable”? Join University of Minnesota professors Dr. Allison Steinke, Dr. Haseon Park, and Scott Meyer for a focused look at how organizations like Patagonia, Mayo Clinic, and Trader Joe’s co-create authentic trust with their audiences. Lend your voice to the discussion and walk away with fresh peer perspectives on evaluating brand believability to ensure your message resonates as we head further into 2026.
Details
Date: Thursday, April 9, 2026
Time: 1:00 - 2:00 p.m. EDT
If you have any questions about the event or your registration, please reach out to Porsche Brown at pbrown@page.org.